Beer companies market share across the country and - beer, beer companies - Food Industry
Yanjing Beer In the national market share of 12%, in the Guangdong market share of about 5% of the world reached a 2.36% market share, ranking ninth in the world. InBev
new market share in Zhejiang now about 40%, Fujian market accounted for 50% of the more prominent advantages of northeast Heilongjiang, has reached 60%. China Resources Snow Beer
now Wine 19 provinces and cities in mainland China, operating more than 60 breweries, holds 18% of China's beer market share. Owns more than 30 regional brands in the large markets in the regional advantages. China Resources Snow Breweries in 2007 production and sales of more than 690 million liters, the company again exceeded the total domestic production and sales of other beer companies, China's largest beer company sales. China Resources Snow market share in Guangdong Province, nearly 6%, 15% of Shenzhen's market share.
Su Saite latest data show that in the headquarters in Shenzhen Jinwei market share has fallen to about 25%, while the data in the 4 months before and 32%. The market in Dongguan, Kingway share of 15% reduced to the fourth brand in Dongguan, in the state of being marginalized. The market in Dongguan, Kingway share of 15% reduced to the fourth brand in Dongguan, in the state of being marginalized. In Xi'an and Chengdu's market share is not high?? Xi'an only 3%, only 2% of Chengdu.
Latest statistics show that in 2008 the sales of the Pearl River Beer is also falling sharply. Guangdong Zhujiang Beer, 2008 complete the production of 1.16 million tons of beer, and 1.36 million tons compared to last year, down 14.7%. Public information, Zhujiang Beer annual capacity of 185 tons, of which Guangdong accounted for 1.8 million tons, and the only one in Shijiazhuang, the annual capacity of 50,000 tons layout outside the province, but the local share of the fairly low. In 2007, Pearl beer sales of 130 million tons, but with the snow of the 700 million tons of 5.05 million tons Tsingtao, Yanjing's 4.01 million tons, the gap remains large. Zhujiang Beer hoped to 2010, lifting its market share to 7%, and produced sales of more than 2.5 million tons, Sell Revenue exceeded 7.0 billion.
Zhu Jiang Chunsheng pure beer once occupied the Guangdong health market share of 90%, however, in 2008, Qingdao Beer, Yanjing Beer, Budweiser beer, draft beer are in force, and eroding market share in the Pearl River. Tsingtao in 2008 in Shenzhen, which account for 70% of the market in high-end market share. From the domestic beer market, the high-end products Qingdao Tsingtao Pure Health Pure Health of China has the largest sales category, Chu Jiang Chunsheng beer has fallen into the second; and premium beer market, Tsingtao early market leader in China .
Retail research company data, Guangzhou Pearl beer market share has slipped to 54%, while Tsingtao, Jinwei, Budweiser 30%, which has accounted for 15% of Tsingtao. In 2008, the beer market in Guangdong, the Pearl River beer, Qingdao Beer, Jinwei accounted for 69% of the market.
2008, the Harvard-Yenching use of Guangxi Yulin and encirclement of the western Guangdong Foshan factory strong force, and the main competition for the traditional advantage of the Pearl River beer market; Fujian Huiquan infiltration area in the Chaozhou in Guangdong, with 5% market share and 17 million liters of sales.
2007 onwards, together Harbin Beer Budweiser began to re-layout of the country. Guangdong market, Budweiser Harbin Beer of the strong region in Guangzhou, Foshan, Zhongshan and other places. Foshan's high-end market in which, the first Budweiser, Tsingtao Beer and the Pearl River came in second and third.
Evening performance analysis shows that drinking beer in the evening performance in the proportion of up to 70%, and the beer profits several times about the restaurant channel. Night market profitable, attract a lot of high-end brands. Guangdong beer in 7 years ago, has been Heineken, Budweiser, Carlsberg and other international brands in the world, made little too much beer brand performance. But in recent years, Qingdao Beer quality international brands, improve product mix and won the favor of consumers, and quickly occupied the market, take the night market dominance. It is said that the night Tsingtao market share in 2008 up to 60%? 63% to 25% of Harbin Beer Budweiser, and ranks second out.
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